Morgan Wallen’s “Sand in My Boots” Officially Heads To Country Radio
“Sand in My Boots” marks the first country radio release for Wallen since his music was temporarily banned from country radio stations, after TMZ released a video on February 2 of Wallen uttering a racial slur outside his home in Nashville . Country radio station conglomerates including iHeartMedia, Cumulus, Cox Media and Beasley pulled Wallen’s music off the air soon after the video aired.
Several country stations slowly added some of Wallen’s hits this summer, including “Whiskey Glasses,” then started playing “Boots” several weeks ago, before its official release. ‘Boots’ ranks 39th in its seventh week on BillboardCountry Airplay’s Country Airplay rankings dated Aug. 21 were up 6% from the previous week, reaching 2.3 million audience impressions, according to MRC Data.
Currently, 29 of the 149 reporting stations on the chart broadcast the song – the fewest stations showing a song on the chart at 60 positions. “Sand in My Boots” is in the top five most played songs on four reporting stations (during the week ending August 15) and sits at No. 1 on WXBQ in Johnson City, Tenn., A station near Wallen’s East Tennessee hometown of Knoxville. “Boots” got the most broadcasts in the follow-up week – with 59 turns – from WCYQ station in Knoxville.
Following the February incident, Wallen was also temporarily suspended from Big Loud’s artist roster and dropped by his booking agency, WME. Wallen was disqualified from this year’s CMT Music Awards, as well as this year’s Academy of Country Music Awards. Wallen is eligible for the Country Music Association Awards this fall, but only in categories where other collaborators would also be eligible, such as song and single of the year.
Shortly after the incident, Wallen posted a video apology, saying, “My words matter. One word can really hurt a person and deep down it’s not what I agree with.
Last month, Wallen made his first media appearance on Hello america, story GMA‘s Michael Strahan that he gave money from the sale of Dangerous to organizations, including the Black Music Action Coalition.
“Before this incident my album was already doing well,” said Wallen. GMA. “He was already well received by critics and fans. My team and I noticed that every time this incident happened, there was an increase in my sales. So we tried to calculate the number of – how much it actually increased from that incident. We got a figure of about $ 500,000 and we decided to donate that money to some organizations, BMAC being the first.
As the radio quietly adds rotating Wallen’s music, Wallen himself has toured Nashville as well: he joined Florida Georgia Line’s Luke Bryan, Jason Aldean and Tyler Hubbard on stage at Bryan’s concert at Bridgestone Arena. from Nashville in July. 30. On May 19, he gave a surprise performance at Kid Rock’s downtown Nashville bar.
In June, fans got a glimpse of what to expect when Wallen posted an Instagram video of himself performing an acoustic version of “Sand in My Boots” with one of the song’s writers, HARDY , as well as Eric Church and Darius Rucker. Notably, Wallen manager and Big Loud label chief Seth England commented on the post with the revealing question: “Next single?”
Representatives for Big Loud and Wallen did not return a request for comment.